Annual Impact & Strategy

Chief Strategy Officer, Michelle Heery, takes a look at 2024 to see how, together, we made this year unforgettable and most importantly, impactful. Let’s make 2025 even better!

In 2024, we continued to open doors every day and showed up where it matters most—at schools, in our communities, and even Juvenile Hall—empowering kids to dream big and achieve more. With every program, meal, and hour spent supporting our Club Members, we built a foundation for brighter futures and stronger communities.

This year’s achievements wouldn’t have been possible without your generosity and dedication. You were there every step of the way, helping us turn challenges into opportunities and dreams into reality. Click here to watch our 2024 Year in Review.

2027 Whatever it Takes Strategic Plan

Our 2027 Strategic Plan is a roadmap for the future, designed to ensure we continue to meet the evolving needs of our youth. This plan outlines our key priorities and initiatives, including:

  • Provide World Class Clubs & Programs to Kids & Families in Need

  • Build a World Class Team

  • Build & Maintain State-of-the-Art Club Facilities

  • Align Internal Systems to Best Support Staff & Kids

  • Develop & Allocate Funds for Maximum Impact

  • Become the Most Recognizable Name in the Nonprofit Community

Through this plan, we aim to increase our reach, deepen our impact, and continue to provide life-changing opportunities to the youth of Sonoma and Marin counties.

Get Involved

Whether you are a donor, volunteer, or community partner, your involvement is crucial to our success. Here are more ways to get involved: